Anti-Rival Vaccine

Background

Every year, São Paulo has cases of H1N1 swine flu virus. Children and the elderly are at particular risk. But in 2016, the disease was more aggressive, striking in the earlier months of the year and with greater intensity.

As the situation became more serious, the government urgently brought forward its annual child immunisation programme.

Bandsports, a football channel for hard-core fans, wanted to tackle the issue and help drive traffic to the immunisation clinics.

They also wanted to boost brand loyalty by somehow linking immunisation to sports.