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The Cloned Sidewalk

ABinBev

Issue 48 | September 2018

Background

Many countries have laws forbidding people from drinking in public spaces. Colombia, however, did not have legislation of this sort until very recently and the pavement areas outside popular bars had been the social gathering place for millions. Friendships had started and been nurtured on the sidewalks of Colombia’s towns and cities but now drinking on the pavements was banned. A survey of 12,000 Colombians suggested that 91% of people saw nothing wrong with drinking on the sidewalk. Poker, the beer that stood for friendship, wanted to do something about this.

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