Issue 19 | June 2011
This year’s integrated HBO Christmas campaign was based on the idea of ‘Leave the HBO to us’. Rather than give your friends some home-made version of a show, give the real thing. TV commercials and online videos showed misguided gift-givers, giving loved ones really lame homemade renditions of HBO shows, showing there’s no substitute for the real thing.
At www.makeyourownhbo.com visitors could recreate famous scenes from HBO classics using virtual sock puppets.