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Burger King lifts the bun on the Whopper’s secret ingredient

Burger King UK

Issue 60 | September 2021

Background

In a world full of fake news and recipe secrecy, Burger King UK launched a major new campaign showing the nation that there’s no secrets behind its famous Whopper burger: it’s just fire. Whilst Burger King might be synonymous with ‘flame-grilled’ to many, people up and down the country have thought up countless theories behind the product’s secret ingredients. After all, how could the secret possibly be fire? It tastes too good for something so simple.

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