Barman

Background

It’s a fact of life for most of us that, as we get older, we tend to get fewer and fewer birthday cards. Happily, GUINNESS remembers - and, each year, they send out a special birthday email to more than 160,000 members of their relationship marketing programme. As always, the aims of this campaign are completely altruistic: to wish the recipient a very happy birthday, and to make them feel that GUINNESS not just remembers this special day, but values them personally. If they can also help them organise a birthday pint in the pub with their chums, then that’s great too. And if they all happen to enjoy a pint of the fabled Black Stuff once there - well, who are they to argue?