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First on 1st

HSBC UAE

Issue 38 | March 2016

Background

In a New Year initiative with a difference, the HSBC 'First on 1st' video reached out to the simple human desire to do more, be more and achieve more.

When the rest of the world preferred to sleep in, party on or remember the year that was, HSBC paid tribute to those who instead, resolved to start the year on a different note.

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