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Issue 2 | July 2008

Background

The Small Business Specialist Community is Microsoft’s tailor-made Partner Programme for companies selling into small businesses. Members must take a certification to prove their skills and in return get accreditation as a Microsoft Small Business Specialist – and the chance to pick up hot new business leads. However, many Partners weren’t aware of the strong reasons to join and therefore were not reaping the benefits that the Small Business Specialist Community offers them. MRM Worldwide’s challenge was to raise awareness and convince these reluctant Partners to join by demonstrating the core benefit of the Small Business Specialist Community in an impactful, intriguing and persuasive way.

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