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Voice of a City

Eurostar

Issue 2 | July 2008

Background

Many travellers try Eurostar’s cross-channel rail service to Paris once - and love it - but don’t necessarily feel the need to return to the city. Eurostar therefore wanted to increase frequency of visits. As well as getting new people to travel to Paris, they were keen to persuade people who’ve already been to return and rediscover the city.

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