Get Tested Project

Background

On World Aids Day, Dec 1st 2010, anchors from all radio stations were invited to take HIV tests LIVE and get the results LIVE.

‘Get Tested’ was designed to be an open idea platform. In other words, DJ’s and anchors could use the core idea to create a campaign of their own. It was an idea in which advertising, media, PR and content all came together in one with radio commercials as well as some 20 hours of original branded content.