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A New Type of Gold

Cadbury, Mondelez

Issue 61 | January 2022

Background

For the first time in nearly 20 years, Cadbury were about to release a new variant of the popular Wispa bar. The new Wispa Hazelnut Gold was a limited edition chocolate bar, the modern makeover of a classic. Targeted at a younger audience, the challenge was to find a way of tapping into popular culture to raise awareness and desire.

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