Menu
Online & Digital
 

A New Type of Gold

Cadbury, Mondelez

Issue 61 | January 2022

Background

For the first time in nearly 20 years, Cadbury were about to release a new variant of the popular Wispa bar. The new Wispa Hazelnut Gold was a limited edition chocolate bar, the modern makeover of a classic. Targeted at a younger audience, the challenge was to find a way of tapping into popular culture to raise awareness and desire.

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 62

Share

People Also Read