1000 Bathursts

An integrated campaign designed to encourage uninterested students to buy a TV licence. It involves over 30 different executions across multiple channels - from the predictable (like Mail, TV and PR) to the not so predictable (such as aerial sockets and personalised posters in student rooms). At every point of contact, an engaging creative idea based on ‘anti-humour’ consistently re-enforces the message that ‘It’s not funny watching TV without a licence’.

A mock computer game that mixes animation with real footage to tell the viewer that carrying a knife is not a game. Through media partnerships with Kiss and Choice FM the ‘game’ was distributed on DVD by street teams, plugged on the radio and on the station websites, as well as having its own microsite and being sent as a viral.

An underground fully integrated campaign centred around a sad, lonely finger wandering the world looking for friends.

An integrated campaign designed to make young male drivers realise the consequences of speeding. In addition to traditional media, a targeted insert, viral driving game, and experiential car device were developed to surprise and engage the target audience, and show them that it isn’t cool to drive too fast.

A mailing in the form of an email and a mailed CD Rom containing a before and after Photoshop image

An ambient, email and mail campaign involving the placement and sending of fake Valentine’s cards.

An integrated campaign intended to spread ‘play’ amongst tweens across America. It involves the distribution of hundreds of thousands of coded yellow balls by means of influencer mailings, school programmes, teachers’ guides, mobile tours, and a microsite where the kids can blog about what they did with their ball, mix videos, enter contests and earn iTunes for passing the ball along.

A print, online and viral mail campaign celebrating the everyday art of handwriting and writing instruments. The URL www.takenote.com.au was subtly seeded on press ads and through the placement of unbranded, handwritten notes in public places. Through the website, users can write messages to friends and relatives, which are then handwritten and posted to the intended recipient.

A short implementation of a low-priced campaign involving the guerrilla placement of stickers and banners pointing to the best headlines on existing posters and homepages, carrying the challenge, ‘Could YOU do that, too?’