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VERB YELLOWBALL

Centers for Disease Control and Prevention

Issue 1 | July 2008

Background

The US is faced with the worst epidemic the country has ever seen: childhood obesity. In the last 20 years, the percentage of young people who are overweight has doubled. One in five kids is overweight. 70% of them will become overweight adults.

Five years ago, the Centers for Disease Control and Prevention challenged Frankel, an Arc Worldwide company, to help them turn this epidemic around. They created VERB - a brand and a campaign dedicated to inspiring play and passing it along to every tween in America.

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