Agency self-Promotion

A flat mailing in the form of a little envelope with a very big letter inside it.

A four-part mailer using witty illustrations of Murphy’s Law to surprise and engage the recipient.

A dimensional mailing congratulating the winners of the D&AD awards, in the form of a D&AD pencil made out of flowers.

A simple internal mailing to WWAV Rapp Collins London employees to encourage them to donate to NSPCC through the payroll. A plain white envelope carries the instruction, ‘Try breaking this envelope in half’. Inside, a (now broken) pencil is attached to the letter, which states, ‘That’s how easy it is to break a child’s arm’.

A simple mailing in the form of a single page theatre script.

A mailing in the form of a clear plastic bag containing water, a pipe, a carrot and two round black stones.

A direct mailer in the form of a makeover workbook, featuring Nancy, a working mother who has no time to care for herself. The mailer invites top beauty experts to give Nancy a makeover with the help of photographs found in the workbook in order to join the P&G Beauty Exchange programme.

A dimensional mailing in the form of a tyre.

A mailing in the form of an email and a mailed CD Rom containing a before and after Photoshop image