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Gangs of London

Sony Computer Entertainment Europe

Issue 4 | July 2008

Background

The aim of the campaign was to launch Gangs of London as the most exciting PSP release to the Sony database, gamers and those intrigued by the franchise or the Gangland premise of the game. Moreover, 20:20 London was tasked with making gamers feel truly involved with the launch of Gangs of London, and with using technology to make participants feel that they, like PSP, are part of the technology and gaming elite.

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