Mail & Door Drops
Turf War - NFL Sunday Ticket package
TELUS Communications
Issue 29 | December 2013
Background
NFL Sunday Ticket was a subscription- based television channel service offered to TELUS Optik TV subscribers. It gave football fans access to every Sunday game on the NFL schedule.
The brief was to develop a high impact piece to a segmented group of subscribers who were avid sports fans. These fans were shown to be passionate, loyal and devoted to the game but historically unmotivated by traditional direct marketing.
This article is for Directory subscribers only
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