Online & Digital
Unskippable
Geico
Issue 35 | June 2015
Background
GEICO needed some new pre-roll content. They specifically asked how do we get people to not skip our ads? Sure, they could have uploaded any of their existing content and hoped for the best but they decided to create original content designed specifically for the pre-roll world that everyone hates.
This article is for Directory subscribers only
Login
People Also Read
- Brilliant Machines Rock
Issue 30, March 2014 - Evan
Issue 42, March 2017 - Trash Isles
Issue 47, June 2018