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Why a telecom operator started selling sunscreen

Scarlet

Issue 41 | December 2016

IDEA

Unexpectedly, Scarlet, a Telco in Belgium, started running ads on TV, on posters and online selling the Scarlet Snorkel set and Scarlet Sunscreen. People could order the new products online or buy them in Scarlet's own pop-up shop as well as in...

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