Integrated
One Source
Pernod Ricard SA
Issue 43 | June 2017
Background
Absolut Vodka is “the world’s only One Source vodka”. The client wanted to use this unique product truth to reclaim the brand’s leading premium vodka status in Africa.
This article is for Directory subscribers only
Login
People Also Read
- Brilliant Machines Rock
Issue 30, March 2014 - Evan
Issue 42, March 2017 - Trash Isles
Issue 47, June 2018