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EPICA Awards 2009 - Petrol Receipt

Petrol Receipt

Issue 14 | March 2010

Agency

DDB Hamburg

Creative Team

Creative Directors: Martin Drust, Hartmut Kozok, Art Directors: Tino Langbein, Janis Zinke, Copywriter: Mirco Lange, Thomas Siebenhüner

Background

The VW Polo Bluemotion is lean and clean. It’s a supermini capable of 70mpg with a CO2 figur of 102g/km which is better than even a Toyota Prius.

Idea

To position the car as exceptionally economical and environmentally friendly, the agency used a channel which would find its way into the hands of every single motorist at precisely the time and in exactly the place when the cost of petrol would man most to them. On the forecourt of the petrol station.

Every time a driver paid for fuel, the receipt told them how far the same money would take them in a Polo Bluemotion.

A lot further in almost every case.

Results

12,459 website hits.

262 brochures ordered.

237 enquiries to dealers about the car.

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