Mail & Door Drops

Almost Starred in Transformers 2

Issue 14 | March 2010


Chevrolet was one of the main sponsors of the blockbuster movie ‘Transformers 2’ and in Malaysia they wanted to invite to the premiere the key editors of major auto publications as well as some of their most important customers.

However, other sponsors, including a major tyre manufacturer, were also inviting these same people to their own premiere. The challenge was to make sure the target group preferred the Chevrolet invitation.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners


Inspiration monthly via Email

Sign Up

Current Issue

Issue 55

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Related Articles

People Also Read