EPICA Awards 2009 - The Contemporary Beauty Ideal
Issue 14 | March 2010
Creative Directors: Dr. Stephan Vogel, Christian Mommertz, Art Directors: Sabina Hesse, Albert S. Chan, Copywriter: Sabina Hesse, Albert S. Chan
ANAD is a pro-bono organization which educates the public about the dangers of anorexia.
To demonstrate the unhealthy ideals of beauty promoted by the media and fashion industry, a number of world-famous masterpieces were repainted. These were then hung in galleries exactly where visitors would expect to see representations of genuine and lasting beauty.
The campaign generated a 16% increase in traffic to the website and a number of personal donations
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Subscribe to Directory
Subscribe now and get instant online access to our 2,500+ articles
Inspiration via Email