Saatchi & Saatchi, London
Issue 14 | March 2010
The two previous instalments of the T-Mobile’s ‘Life’s for Sharing’ campaign were both brand spots, where the agency created memorable moments for people to share. This time the brief was to introduce one of T-Mobile’s tariffs into the mix. The good news was that it was a great offer – free texts and internet for PAYG customers. So this time the challenge was to get a genuine member of the public to create one of these sharing moments him or herself using the offer to achieve it.
In doing so, T-Mobile hoped to increase their PAYG sales .