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The Won Report 2009

Issue 14 | March 2010

The Won Report 2009

The Big Won is the only awards analysis organisation to look at marketing services awards as well as digital and traditional above-the-line advertising and has been producing annual rankings of Direct and Digital advertising since 2003. These are the 2009 rankings, measuring agencies on awards won between January 1st and December 31st of the year.

Top Direct Marketing agencies

1. Shackleton, Madrid 282
2. AIM Proximity Auckland 168
3. Ogilvy Frankfurt 162
4. BMF Sydney 143
5. Clemenger BBDO Melbourne 107
6. SapientNitro Brisbane 97
7. Leo Burnett Lisbon 95
8. Proximity London 94
9. DDB Argentina 77
10. Rapp Auckland 71

Top Direct Marketing networks

1. Proximity Worldwide 660
2. Ogilvy Worldwide 420
3. DDB Worldwide 295
4. Leo Burnett Worldwide 241
5. JWT Worldwide 170
6. Wunderman Worldwide 146
7. DraftFCB Worldwide 131
8. McCann Erickson Worldwide 122
9. Lowe Worldwide 111
10. BBDO Worldwide 108

Top countries for Direct Marketing

1. Australia 782
2. Germany 779
3. Spain 524
4. United States 431
5. New Zealand 422
6. Brazil 347
7. UK 333
8. Argentina 305
9. Ireland 186
10. Portugal 183

The UK continues its slide, down from 1 in 2007 and down from 5 in 2008 while Australia has moved consistently upwards from 5 in 2007 to 3 in 2008.

New Zealand is also a riser, up from 7 in 2008.

Top campaigns of the year

1. The Best Job in the World, Queensland Tourism, SapientNitro Brisbane 97
2. The village where nothing ever happens, Conect Pay TV, Shackleton Madrid 79
3. TED 696 Project, Lion Nathan, BMF Sydney 70
4. The Store that Sells Hope, Portuguese Red Cross, Leo Burnett Lisbon 59
5. Wear Red, Puma, DDB Argentina 49
6. Magic salad Plate, Four n’ Twenty Pies, Clemenger BBDO, Melbourne 42
7. Love Conspiracy, The Warehouse, AIM Proximity Auckland 39
8. The Yellow Trehouse Yellow Pages NZ, AIM Proximity Auckland 37
9. The world’s first museum of ephemera, Pampero Rum, Leo Burnett Lisbon 36
10. iPhone Jonny, Yellow Pages NZ, AIM Poximity Auckland 34

Top executive creative directors and creative directors

1. Juan Nonzioli, CCO Shackleton, Madrid 183
2. Dave King, CD AIM Proximity Auckland 166
3. Alfonso Marian, ECD Shackleton, Madrid 121
4. Juan Silva, ECD Shackleton Madrid 111
5. Warren Brown, ECD BMF Sydney 108
6= James Burchill, CD SapientNitro Brisbane 97
6= Nancy Hartley, CD SapientNitro Brisbane 97
7. Chacho Puebla, ECD Leo Burnett Lisbon 95
8. Simon Langley, CD BMF Sydney 89
9. James McGrath, ECD Clemenger BBDO Sydney 85
10. Tony Clewett, Deputy CD AIM Proximity 84

Top digital agencies

1. Dentsu Tokyo 136
2. Crispin Porter + Bogusky 111
3. Goodby Silverstein + Partners 107
4. AKQA London 101
5= Akestam Holst, Stockholm 66
5= R/GA New York 66
7= Forsman and Bodenfors, Gothenburg 64
7= Droga5 New York 64
9. Farfar, Stockholm 55
10. GT Tokyo 54

Top digital campaigns

1. eco:Drive, Fiat UK, AKQA London 49
2. The Great Schlep, Jewish Council of Education & Research, Droga5 40
3. Whopper Sacrifice, Burger King, Crispin Porter+Bogusky 36
4. Best Job, Queensland Tourism, SapientNitro Brisbane 31
5. Stefan the Swopper, Posten Sweden, Akestam Holst Stockholm 30
6. Labuat, Labuat Barcelona, Herraiz Soto Barcelona 29
7. Banner concerts, Axion, Boondoggle Brussels 28
8= Uniqlo March, Uniqlo, GT Tokyo 27
8= The Eco Dance, ICA Sweden, King Solutions Stockholm 27
10. Distracted Driver, New Zealand Transport, Clemenger BBDO Auckland 26

Top countries for Digital

1. United States 778
2. Germany 691
3. UK 555
4. Sweden 460
5. Japan 435
6. Brazil 259
7. Netherlands 173
8. Spain 146
9. Norway 144
10. Australia  

For any further information or for a more detailed breakdown of the 2009 rankings

Including Top Campaigns for TV, Poster, Alternative & Innovative, Radio by world rankings or by country rankings, please contact Patrick Collister at The Big Won on +44 (0)1622 884663 or email [email protected]

Or visit the website www.thebigwon.com

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