Catch A Plane

The trouble with being an occasional runner is you may have good intentions but often you can always find other things to do than go out and pound the streets for a few miles.

A hilarious microsite was created which showed tongue-in-cheek behind-the-scenes documentaries about the crazy pets shown in the commercial, Rusty the rhino, Bruno the ostrich and Max the bison. Each concluded with the tagline: Maybe you should get a dog.

In what is claimed to be a "media first", 20:20 London have created mobile specific content to raise teenage pregnancy and safe sex awareness