Issue 2 | July 2008
The new Skoda ‘Roomster’ was launched in the UK in Autumn 2006 and the car signalled Skoda’s first move into the MPV market. The Roomster is designed to be spacious yet compact, and this ‘roominess’ formed the basis of the creative brief. Skoda’s technical development chief Dr Harald Ludanek said they wanted to create ‘the roominess of a house’. The aim of the campaign was to drive people into the showroom to take a test drive, and ultimately to purchase a new Roomster. The car is an original addition to the existing range and consequently opens up the Skoda brand to a new type of driver.