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Grant’s Corner to Corner - Lion Nathan New Zealand

RSVP Gold, Customer Engagement

Issue 18 | March 2011

Background

Grant’s Family Reserve is a blended scotch whisky that comes in a distinctive triangle shaped bottle. In 2009 aggressive competitor pricing activity caused Grant’s to lose its market lead. Until this point, market share leadership had always been driven by alternate price discounting between the main brands. This undermined consumer loyalty.

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