FLUXe

Background

Scotiabank has been a great supporter of the arts for quite some time, including the all night art event, Nuit Blanche.

The bank’s advertising platform was ‘You’re Richer Than You Think’ and the task was to bring that to life at the same time as reaffirming the perception of Scotiabank as synonymous with arts and culture around a local initiative called Arts for Children and Youth.