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Demand a ViewSonic

ViewSonic

Issue 4 | July 2008

Background

ViewSonic is a manufacturer of visual display products. Their range includes ergonomic LCD computer monitors, famed for their improved physical and visual comfort. With little corporate consciousness of poor monitor ergonomics, and the effects on employee health, ViewSonic wanted to raise awareness of the issue, and their ergonomic range. ChemistryTM’s objectives were multi-fold. They needed to educate the corporate market about the issues of poor monitor ergonomics; increase awareness of the brand in a confused, commoditised European marketplace; challenge large, established brands by assuming thought leadership in the category; take an idea-centred rather than product-centred approach; and generate sales leads. All while making a maximum impact on the audience, not the budget.

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