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The Rosen Project

Audi EspaƱa

Issue 10 | March 2009

Background

The A4 is Audi’s most important model in terms of the sheer number of cars sold. The new A4 offers both good looks and cutting edge technology. With high sales expectations, the need to interest and attract potential purchasers was important. However, the budget for an acquisition campaign was limited so it was necessary to find an online strategy with a strong viral element.

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