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Help Britta

Issue 19 | June 2011

Background

  • To create a more positive image in a market with constant and intense competition.
  • To create a broad-based campaign with easy access to participation.
  • To make it seem not too large a leap from having fun with Claus and Britta to giving e-mail permission to being contacted by TDC.

Target Group

All of Denmark, particularly existing TDC customers.

Campaign Goals

  • To ensure 20% of target would get a more positive attitude to TDC.
  • To get a good number of active participants in a song contest on Facebook: Index 100.
  • To attract many new ”likes” of Claus & Britta: Index 100.
  • To obtain new e-mail permissions: Index 100.

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