Broadcast, Press & Inserts
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How Don Are You? - Sky Television
RSVP Craft Winner, Best Copy
Issue 18 | March 2011
Background
The third series of the critically-acclaimed Mad Men TV series needed to attract a wider audience. A big part of Mad Men’s untapped appeal was the show’s key character, Don Draper – a smooth-talking, hard-drinking, bed-hopping adman.
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