Menu
Broadcast, Press & Inserts
 

Kustom Konnections - Genesis Energy

RSVP Craft Winner, Best Use of Mail

Issue 18 | March 2011

Background

For Genesis Energy, attracting builders, electricians and gasfitters/plumbers opens up a healthy revenue stream for multiple new connections.

Launching an online rewards programme that incentivised these connectors to ‘pick up a little extra on the job’ through direct mail allowed Genesis to dramatically grab the attention of this highly targeted audience.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

Related Articles

People Also Read