Online & Digital
MINI Soho – What’s your number? - BMW New Zealand
Nexus Gold Winner for Media and Channel Utlisation, Nexus Silver for Innovation
Issue 18 | March 2011
Background
Is it possible to sell a $50,000 car to someone solely online, without offering a discount, the opportunity to test drive, or getting to see it in the flesh? In a world first, MINI New Zealand proved the answer is yes.
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