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MINI Soho – What’s your number? - BMW New Zealand

Nexus Gold Winner for Media and Channel Utlisation, Nexus Silver for Innovation

Issue 18 | March 2011

Background

Is it possible to sell a $50,000 car to someone solely online, without offering a discount, the opportunity to test drive, or getting to see it in the flesh? In a world first, MINI New Zealand proved the answer is yes.

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