Online & Digital
![](https://assets.directnewideas.com/3537h.jpg)
MINI Soho – What’s your number? - BMW New Zealand
Nexus Gold Winner for Media and Channel Utlisation, Nexus Silver for Innovation
Issue 18 | March 2011
Background
Is it possible to sell a $50,000 car to someone solely online, without offering a discount, the opportunity to test drive, or getting to see it in the flesh? In a world first, MINI New Zealand proved the answer is yes.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Related Articles
People Also Read
- Steinlager Alt Blacks
Issue 61, December 2021 - The Rooftop Match with Roger Federer
Issue 56, September 2020 - Pitvertising
Issue 59, June 2021 - An invisible problem
Issue 62, March 2022