Menu
Online & Digital
 

Decode Jay-Z With Bing

Issue 20 | August 2011

Background

Microsoft’s search engine, Bing wanted to connect with a younger audience to make their Search and Maps technology more relevant, improving perceptions of Bing as a culturally appropriate brand.

The plan was to use the launch of Jay-Z’s autobiography ‘Decoded’ to create a deeper experience with Bing, giving millions of Jay-Z fans their first-ever reason to use Bing Search and Maps.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 55
Buy

HALF PRICE DIRECTORY

Subscribe now and get the next 4 issues + 5 passwords to the online archive, now with over 5,000 case studies

Share

Related Articles

People Also Read