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Facebook Showroom

Issue 16 | September 2010

Agency

Forsman & Bodenfors, Gothenburg

Creative Team

Forsman & Bodenfors

Other Credits

Client: Sara ZakariassonUsing Facebook as a platform, the creative leap was to take advantage of one of the site’s most popular functions, photo-taggng. A Facebook profile was created for the new store’s manager, Gordon Gustavsson.

Date

2010

Background

IKEA was opening a new store in Malmö, Sweden, and wanted to publicise this.

Idea

Using Facebook as a platform, the creative leap was to take advantage of one of the site’s most popular functions, photo-taggng. A Facebook profile was created for the new store’s manager, Gordon Gustavsson. As the store was built and showrooms completed, pictures of these were uploaded to Gordon’s photo album. The first person to tag their name on a product won it.

Thanks to Facebook’s built-in functions, through the newsfeed, profile pages and links posted by users, the pictures spread to hundreds and thousands of people.

Results

Gordon is now friends with people from all over the world. IKEA Malmö has been talked about in thousands of blogs and Tweets about the competition poured in from all directions.

It was a simple competition with photo-tagging as the mechanism that made it work. But Facebook have now changed their terms and conditions so the campaign cannot run again.

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