Outdoor & Events
Need for Speed?
Issue 17 | December 2010
Agency
nnY&R Johannesburg
Creative Team
Chief Creative Officer: Michael Blore; Executive Creative Director: Liam Wielopolski; Art Director: Mbuso Ndlovu, Rory Welgemoed; Copywriter: Leon Kotze; Account Manager: Mark-John Frara
Date
April 2010
Background
A lot of drivers speed. And a lot of them get caught in the act by traffic cameras. Y&R South Africa decided to capitalize on this for their client, Xbox. They placed roadside banners opposite where traffic cameras took their pictures.
Idea
When the speeding motorists received their fines - with photographic evidence – there in the background was Xbox's Need For Speed message, reminding them of driving games like 'Need for Speed Carbon'.