Red Flag - Cadbury Canada

Best Integrated Communications Campaign

Issue 18 | March 2011


With growing affluence and a burgeoning middle class in post-80’s China, the outdoors has taken on a completely new meaning bringing with it great business potential for outdoors products and brands. The North Face Company wanted to capitalise on this growing outdoor market with a campaign which would result in high talkability and an upsurge in sales across China.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners


Inspiration monthly via Email

Sign Up

Current Issue

Issue 55

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Related Articles

People Also Read