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Integrated
 

Red Flag - Cadbury Canada

Best Integrated Communications Campaign

Issue 18 | March 2011

Background

With growing affluence and a burgeoning middle class in post-80’s China, the outdoors has taken on a completely new meaning bringing with it great business potential for outdoors products and brands. The North Face Company wanted to capitalise on this growing outdoor market with a campaign which would result in high talkability and an upsurge in sales across China.

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