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A game where security is at stake

Issue 19 | June 2011

Background

Many consider IT security to be a diffuse issue and it is difficult to sell solutions to a threat that no-one quite understands or recognises.

210 selected companies in the following two segments:

  • It managers.
  • Top executives and financial executives.

Campaign goals

  • Getting 15 meeting appointments.
  • Obtaining sales at index 1500 compared to the investment within 12 months.

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