Menu
Integrated
 

Castrol Power1 Tour

BP Castrol

Issue 4 | July 2008

Background

To launch the Castrol Power1 family of products, BP Castrol is an official sponsor of Swiss team Swiss Performance’s attempt to beat the historic Land Speed Record at the Bonneville Salt Flats in Salt Lake City. Prior to the world record attempt in September, Castrol was also supporting the Swiss team’s two bikers Markus and Ruedi on a 6,000km European tour between April and June to test their motorbikes. The tour was to be supported by advertising, promotional material and local market events, and in particular by multi-country websites to engage bikers across Europe with the event and the Castrol Power1 brand.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 55
Buy

HALF PRICE DIRECTORY

Subscribe now and get the next 4 issues + 5 passwords to the online archive, now with over 5,000 case studies

Share

Related Articles

People Also Read