Galp Millions Website

Background

In practical terms, fuel companies’ point cards (like Fast Galp) are pretty useless. The accumulated points can only be exchanged for irrelevant gifts. Clients use Fast Card in an almost automatic way every time they fill their gas tanks, collecting thousands of points that they never actually get to use. Galp Energy therefore wanted to make people start using their Fast Card to bet their points in a mega competition where they would have the chance of winning millions of points, which could then be traded for amazing prizes.

Idea

As all Fast Cards have a chance to win, it could happen that someone who never played wins the draw, meaning that the prize would not be delivered and instead roll over to the next draw. This provided the agency with the hook for the campaign’s creative Idea a character who won but hadn’t played (and who therefore lost his chance of winning the prizes) and who, from then on, is harassed without mercy for not playing.

The Galp Milhões website (www.galpmilhoes.com/english/home.html) presents the promotion (prizes, rules, etc.) through the campaign’s two main characters: the game show host and the poor client who won but hadn’t played. The campaign strap line reiterates the point: ‘Galp Milhões (Galp Millions) - Just in case, play your card points’. The website is being supported by an integrated campaign including TV, outdoor, radio, POS, DM and alternative media.

Results

Not yet available.

Target Audience

All Fast Cards owners (about 1,500,000)

Our Thoughts

We’ve all been there, haven’t we? All those points accumulating, and you never trade them in because it’s just not worth the bother for the fake crystal glasses you get for them. What a good idea, then, to give loyal customers the chance of winning something they really might want. And this comedy duo – the poor sad sod who missed out on the chance of a speedboat and the cheesy game show host who taunts him - can’t help but make you smile.