Broadcast, Press & Inserts
Knocking On Heaven’s Door - NOMOS-BANK
Best Business to Business Campaign
Issue 18 | March 2011
Background
The agency was challenged to attract major Russian entrepreneurs to NOMOS-BANK. The only problem was that oligarchs do not trust advertising. On top of that, they simply do not see many messages aimed at them because they are protected from direct mail and other forms of direct marketing by their P.A.s and other gate-keepers.
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