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Knocking On Heaven’s Door - NOMOS-BANK

Best Business to Business Campaign

Issue 18 | March 2011

Background

The agency was challenged to attract major Russian entrepreneurs to NOMOS-BANK. The only problem was that oligarchs do not trust advertising. On top of that, they simply do not see many messages aimed at them because they are protected from direct mail and other forms of direct marketing by their P.A.s and other gate-keepers.

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