The training test – Danish Defence Recruitment Branch

Background

Many young people in Denmark are uncertain about their possibilities on the labour market. And they are not aware of the training possibilities that the Danish Defence offers and that it is a career option that allows them to develop and use their skills. The target group was young men and women aged 18-26, typically undergoing education.

The goals were;

• 10,000 participants in online activities in 12 months.
• 25% of participants to give permission to receive e-mails.
• 10% of participants to read more about selected training programmes.
• 5% of participants to apply for a training programme with the Danish Defence.