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Kustom Konnections - Genesis Energy

RSVP Craft Winner, Best Use of Mail

Issue 18 | March 2011

Background

For Genesis Energy, attracting builders, electricians and gasfitters/plumbers opens up a healthy revenue stream for multiple new connections.

Launching an online rewards programme that incentivised these connectors to ‘pick up a little extra on the job’ through direct mail allowed Genesis to dramatically grab the attention of this highly targeted audience.

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