Menu
Integrated
 

GetAngry.com

Lenovo

Issue 5 | July 2008

Background

The commercial PC industry is flat. Lenovo therefore needed to increase their share of competitive accounts to maintain market position. The agency identified a significant opportunity for growth in the Mid Market space (500-1,000 employees). This deeply cluttered and highly competitive environment was key for the long term success of Lenovo. However, the challenge to winning accounts within this segment is that most of the time they are locked in to contracts with other PC vendors. This makes it extremely difficult for sales reps to close a sale or even just start a conversation.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

Now Open For Entries
Deadline 1st May

Enter Now

Current Issue

Issue 53
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

Related Articles

People Also Read