The Bicycle Factory - Cadbury Canada

Background

For years confection companies (through their flagship brands) have been offering consumers cash, car and trip promotions. While certainly great offers, they do little to differentiate a company or increase consumer loyalty.

Cadbury wanted to change all of that.

They wanted an umbrella program that would appeal to the 25 year olds, leveraged their multi category offering, was strong enough to execute annually and strongly demonstrated Cadbury’s corporate values.