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Box Clever

Issue 58 | March 2021

The Best Week Of My Career A Juror’s Perspective

Issue 36 | September 2015

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The Pendulum Has Swung Too Far

Issue 36 | September 2015

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There Are Two Festivals Going On Here. A View From The Press Room

Issue 36 | September 2015

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Cannes Contenders 2015

Issue 35 | June 2015

11 Creative Directors from around the world gave us their thoughts on three campaigns that would win at Cannes 2015.
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From the pulpit

Issue 35 | June 2015

I can safely say this has been the hardest issue of Directory to put together ever. That's because we've had an unprecedented mailbag full of great work.
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Le Salon des Refusés

Issue 35 | June 2015

Each issue of Directory gives room to 40 case studies. Our ambition is to tell the story of each idea coherently.
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From the pulpit

Issue 34 | March 2015

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Lemons

Issue 34 | March 2015

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The 2014 Amauta Awards | The Best of Latin America

Issue 34 | March 2015

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The Caples Awards 2014

Issue 34 | March 2015

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“Remember those great Volkswagen ads?”

Issue 33 | December 2014

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From the pulpit

Issue 33 | December 2014

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How To Be Creative

Issue 33 | December 2014

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Madmen vs Mavens

Issue 33 | December 2014

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Physicality Is A Human Language

Issue 33 | December 2014

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Cannes Considered 2014

Issue 32 | September 2014

On June 12th, just as the Cannes Lions Festival of Creativity was beginning, Julian Koenig died at the age of 93. In 1959, when he was a copywriter at DDB in New York, he wrote 'Think Small' for Volkswagen. He followed that up with 'Lemon'. In 1999, 'Think Small' was judged the best press advertisement of the 20th Century by Ad Age.
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From the pulpit

Issue 32 | September 2014

In some ways, the third Directory of the year, the September issue, is always the hardest to edit.
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Tales from the Accident Factory

Issue 32 | September 2014

As part of our Cannes Considered feature, Directory is pleased to be able to publish the text of Chris Clarke's seminar, which he delivered to a packed audience on the main stage of the festival on Innovation Day.
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The King is a Copycat (too) - Part 1

Issue 32 | September 2014

Directory is delighted to be able to publish one chapter of "Hacker, Maker, Teacher, Thief, Advertising's Next Generation", the third book from Creative Social and available from Amazon from mid-September.
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The King is a Copycat (too) - Part 2

Issue 32 | September 2014

Elvis Presley did innovation in bucket loads of original music for the 20th century, from rockabilly with Sam Philips, to singing loudly.
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Cannes Contenders 2014

Issue 31 | June 2014

We put out an email asking creative directors for their Top 5 campaigns of the year, ideas they are sure will win Gold at Cannes in June 2014.
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From the pulpit

Issue 31 | June 2014

I was talking to some young entrepreneurs the other day about how they should build their companies around their values rather than around their products.
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Le Salon des Refusés

Issue 31 | June 2014

In 1863, the Paris Salon mounted its annual exhibition. What made this particular show infamous was the fact two-thirds of the paintings submitted were deemed not good enough. Among the rejected pictures were works by Édouard Manet, Gustave Courbet and Camille Pissarro, several of them acknowledged today as masterpieces.
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EXCERPT

Issue 30 | March 2014

My mother was a Jewish mother. Naturally, my Jewish mother, like all Jewish mothers, wanted me to be a doctor, or a lawyer... or as she used to say, "Be something!" I wanted to be a cartoonist. Oy vey, a cartoonist was not on her list...
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From the pulpit

Issue 30 | March 2014

Being a judge at an award show is easy. You get to hang out with loads of fellow creatives and have fun looking at, and discussing, loads of work, some of which is rubbish and some of which you magnanimously award metal to.
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Gideon Amichay

Issue 30 | March 2014

“No, No, No, No, No, Yes” is not just the title of Gideon Amichay’s new book, which was published on January 24th 2014, it is also the name of his new company.
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How to win at YouTube

Issue 30 | March 2014

When you have five spare minutes today, try opening up these two YouTube videos and get them playing side by side.
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The Directory Big Won Rankings 2013

Issue 30 | March 2014

The 2013 rankings are compiled from 8,004 awards for 4,780 separate pieces of work won by 1,317 agencies around the world, including.
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From the pulpit

Issue 29 | December 2013

Welcome dear reader to the latest issue of Directory
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Psst, wanna buy some used digi-advice?

Issue 29 | December 2013

In 1994 I ran my first e-marketing seminar, including some guest speakers from different organisations. Little did I realise at the time how indicative it was of the industry that was to evolve to the ‘digital marketing’ one we know today.
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