Joytopia

The Smart Jacket

DDB & Tribal Worldwide Amsterdam
Issue 39 | June 2016

The Dutch are a nation of cycling nuts, travelling several hundred kilometres per person per year.

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#Gayisok – What if your love was illegal?

Lush Fresh Handmade Cosmetics
Issue 38 | March 2016

Lush actively supported LGBT rights, and while many societies had seen huge progress in LGBT rights, the general public was still mostly unaware that 2.8 billion people lived in countries where being LGBT was a crime.

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Domino’s DXP

CP+B
Issue 38 | March 2016

The insight behind this campaign was that fire-engines, police cars, mail delivery vehicles, food trucks, ice cream vans and others were all designed and built to serve a very specific purpose.

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Hope Locker

Proximity London
Issue 38 | March 2016

In an increasingly cashless society, charities, which relied on spontaneous and often relatively small donations, were disadvantaged.

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Missing Captcha

Leo Burnett Tailor Made
Issue 38 | March 2016

A captcha was a security system that helped protect websites from automatic bots.

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Play Melbourne

Clemenger BBDO Melbourne
Issue 38 | March 2016

Tourism Victoria's 'Remote Control Tourist' had been an award-winning and mould-breaking success.

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This Bike has MS

Grey Melbourne
Issue 38 | March 2016

MS Cycle was an annual event in Melbourne.

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GIVA

Y&R SA
Issue 37 | December 2015

There were many routes donors could take that enabled them to give to charity.

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London’s First Artificial Intelligence Poster Campaign

M&C Saatchi
Issue 37 | December 2015

U.K. agency M&C Saatchi experimented with artificial intelligence in a billboard campaign for a fake coffee brand that was said to take a "Darwinian approach to advertising."

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Power of a smile

JWT London
Issue 37 | December 2015

For Listerine mouthwash, smiling was a universal human expression employed even by people who were born blind.

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Slow Down GPS

Forsman & Bodenfors
Issue 37 | December 2015

The Slow Down GPS app was designed to get drivers to slow down in areas where there were likely to be kids around, playing on or near the street.

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Visual Dictionary

Grey Group Singapore
Issue 37 | December 2015

The mission of the British Council in Singapore was to connect people with learning opportunities and creative ideas from the UK.

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Beer Beauty

CP+B Scandinavia
Issue 36 | September 2015

A survey conducted by Epinion about men's grooming habits in the UK showed that 65% of men are daily groomers.

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DB Export Brewtroleum

Colenso BBDO
Issue 36 | September 2015

New Zealand was once a nation of proud, beer drinking men but over the past few years, mainstream beer consumption had slumped.

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Life Saving Dot

Grey Group Asia Pacific
Issue 36 | September 2015

Millions of women across rural India suffered from breast cancer, fibrocystic breast disease and complications during pregnancy.

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Pay Per Love

The Cyranos McCann
Issue 36 | September 2015

In 2014, when the government of Spain put VAT on theatre tickets up to 21%, audience numbers fell dramatically.

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SKY SQREENING

serviceplan
Issue 36 | September 2015

Sky Go was a subscription-based mobile app that provided sports fans with exclusive live football content.

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Smart Sentry

Ogilvy Hong Kong
Issue 36 | September 2015

Malaysia was experiencing a crime Client epidemic.

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Sound Bite Interactive Record Table

Gloo@Ogilvy
Issue 36 | September 2015

The task was to help KFC increase the relevance of its offering and drive an exciting in-store experience creating brand love, word of mouth and return visits in the urban youth market.

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Speaking Images 2015

serviceplan
Issue 36 | September 2015

The World Press Photo awards had honoured the world's best photojournalism since 1955.

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The Can’s Prediction

Leo Burnett
Issue 36 | September 2015

Today even though both creatives and clients had access to a huge number of creative databases, they still hadn't figured out a useful way to harness their power.

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Turkcell Healthmetre

R/GA London
Issue 36 | September 2015

Diabetes was a global epidemic. In Turkey it affected one in seven adults and contributed to one in three deaths.

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