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Test Drive

Issue 21 | December 2011

Background

The Mercedes-Ben CL 63 AMG costs over 2 million Rand or $250,000 US putting it well out of reach of most car-buyers. It is also incredibly intimidating to walk into a dealership and ask for a test drive.

The task, then, was for a print ad that had to worker harder than any previous print ad had worked.

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