The T-Mobile Parking Ticket

Background

For a long time, customers choosing a mobile phone deal had to choose either the control of spend that pay-as-you-go offers, or run the risk of running up huge bills in order to get a free phone and minutes and text bundles on pay monthly.

T-Mobile had developed a new product, YouFix, which gave customers both the control of pay-as-you-go and the benefits of pay monthly. Customers on YouFix could fix their monthly bill at a specific amount, and then top up like pay-as-you-go if they needed to.