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The Warehouse

Issue 11 | July 2009

Background

The agency’s 2008 St. Valentine’s Day campaign didn’t just win the Grand Prix at The Caples, plus many other gongs, it also established a database of 20,000 guys, who, once again, needed help to surprise their wives and girlfriends with the lengths they had gone to make her day special.

The brief was to develop the affinity these men were beginning to feel for the brand and to get them into the stores to buy gifts for their girls.

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